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AI automation for e-commerce businesses
AI automation for E-Commerce

Recover more carts, resolve support instantly, and see every number that drives revenue.

Online stores win on speed of response and repeat purchases. We automate abandoned-cart recovery, support, order updates, reviews, and reporting so your team spends time on product and growth — not the inbox.

+18%

Recovered revenue

Cart, browse, and win-back automation.

70%

Tickets resolved by AI

WISMO, returns, and product questions.

1 view

For all channels

Ads, store, and fulfilment in one dashboard.

✦Sound familiar?

What slows e-commerce businesses down

  • 'Where is my order?' tickets dominate support
  • Abandoned carts and lapsed customers aren't followed up consistently
  • Returns and exchanges handled manually
  • Ads, store, and fulfilment data never line up
✦The e-commerce automation tour

What running on autopilot looks like for a e-commerce business

Six systems, each shown the way you would actually see it — a real enquiry, a real call, a real dashboard — with the specifics we build for e-commerce.

01Automated Websites & Funnels

A storefront that converts and captures

solsticeskincare.com

Solstice Skincare

Find your routine in 60 seconds.

Skin typeMain concernEmail for resultsTake the skin quiz

Funnel · last 30 days

  1. Visitors84,000
  2. Quiz completions9,200
  3. Added to cart4,100
  4. Orders2,260

Fast, SEO-ready storefront and landing pages with AI product guidance, quizzes, and pop-up flows that feed your automations — on Shopify or a custom build.

  • Speed and Core Web Vitals optimisation
  • Product-finder quizzes and AI shopping assistant
  • Landing pages for ads and launches
  • Email/SMS capture with instant offers
  • Review and UGC collection flows
02Lead Capture & Instant Follow-up

Capture and convert every visitor who showed intent

Abandoned cart · £68 · Vitamin C set

AI · replied in 4sHi Maya — you left the Vitamin C Set in your cart. Any questions before you decide? Free shipping kicks in at £60, so you're covered.

Is it ok for sensitive skin?

AI · replied in 4sYes — it's fragrance-free and tested on sensitive skin. Here's your cart link; use SENS10 for 10% off today.

Done, ordered!

CRM pipeline · this month

  • Carts abandoned1840
  • Recovery sent1610
  • Clicked520
  • Recovered336

Every stage updated automatically

Browse, cart, and checkout abandonment sequences across email, SMS, and WhatsApp; pre-order and back-in-stock capture; and B2B/wholesale enquiry handling.

  • Abandoned cart and browse recovery
  • Back-in-stock and price-drop alerts
  • Wholesale and B2B enquiry qualification
  • Pre-launch waitlists
  • Win-back sequences for lapsed customers
03AI Voice & Chat Agents

Pre-sales help that closes on chat and WhatsApp

AI agent

Web chat · 22:14 · pre-sales

2 min

Web chatWhatsAppInstagram
Live transcript

Which serum should I use for dark spots? I'm 34 with combination skin.

The Niacinamide + Vitamin C Serum is our most-reviewed for dark spots on combination skin. Pair it with the SPF 50 for best results — want me to add both to a cart?

Yes please.

Cart created · £54 · checkout link sent on WhatsApp

An agent that recommends products, answers sizing and shipping questions, applies offers, and follows up — plus phone support for high-ticket orders.

  • Product recommendations and sizing help
  • Shipping, returns, and offer questions
  • WhatsApp commerce with order links
  • Phone support for high-value orders
  • Conversation-to-order attribution
04Workflow & Back-office Automation

Orders, inventory, and suppliers in sync

Trigger

Order placed · #52918 · Shopify

  1. 1

    Inventory synced across Shopify, Amazon, TikTok

    Instant

  2. 2

    Order routed to 3PL

    Pick & pack

  3. 3

    Shipping updates to customer

    Dispatched · out for delivery

  4. 4

    Review request + replenishment reminder

    Day 10 · Day 40

  5. 5

    Payout reconciled to Xero

    Daily

Ran 1,248 times this month · 0 failures

Order routing, inventory sync across channels, supplier reorders, returns processing, and finance reconciliation — triggered by store events.

  • Multi-channel inventory sync
  • Supplier reorder triggers
  • Returns and refunds processing
  • Marketplace order consolidation
  • Payout and accounting reconciliation
05AI Customer Support Automation

WISMO, returns, and product questions — resolved in seconds

Support inbox

Open conversations

AI resolved 78% this week
  • EmailWhere is my order #52918?Tracking sent · ETA tomorrow · 5s
  • InstagramCan I change my delivery address?Updated before dispatch · confirmed
  • Web chatI want to return the moisturiserReturn initiated · label emailed
  • EmailHad a reaction to the serumEscalated to support lead · refund + guidance

An agent that checks orders, updates addresses, starts returns, and answers product questions across email, chat, and social — escalating with context when needed.

  • Order status and address changes
  • Returns and exchange initiation
  • Product and policy answers
  • Proactive delivery updates
  • Escalation and CSAT tracking
06Data, Reporting & AI Assistants

True profit per order, channel, and campaign

Growth dashboard · last 7 days

Revenue

£128k

+14%

Contribution margin

31%

+3%

Blended CAC

£18

−£4

Recovered revenue

£11.6k

+22%

Revenue by channel

Meta39%
Google26%
Email/SMS21%
Organic14%

Ask your data

Which campaign has the best 60-day LTV, not just ROAS?

The 'Skin quiz' Meta campaign: 2.1 ROAS at purchase but £61 LTV at 60 days (vs £38 average) — 44% reorder rate. Worth scaling despite the lower first-order ROAS.

Open in dashboard

Ads, store, fulfilment, and returns data unified into contribution margin, CAC, LTV, and cohort dashboards — with alerts and an assistant for daily questions.

  • Contribution margin and CAC/LTV dashboards
  • Channel and campaign attribution
  • Inventory and sell-through alerts
  • Cohort and retention analysis
  • Daily performance summary to Slack
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