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Manufacturing case study — +31% quotes won
Manufacturing · CNC machining job shop

Quote turnaround from 2 days to 3.5 hours — and 31% more won

Structured RFQ capture, instant acknowledgement and routing, proactive order updates, and an order-book dashboard.

3.5h

Quote turnaround

+31%

Quotes won

−60%

Status enquiries

✦The challenge

Where the time and money were leaking

RFQs arrived as emails with drawings attached and waited for the one estimator to get to them — often two days. Customers then called the office repeatedly for order status the ERP already had.

✦What we built
  1. 1

    Replaced email RFQs with structured web intake (drawings, material, quantity, recurrence), instant acknowledgement, and priority routing to estimating.

  2. 2

    Automated order confirmations, production-milestone updates, shipping documents, and invoicing from ERP events.

  3. 3

    Built an order-book, capacity, and quote win-rate dashboard with a weekly summary to the owners.

✦The outcome
  • Median quote turnaround from ~2 days to 3.5 hours
  • Quotes won up 31% — mostly from recurring-order customers who got answers first
  • Status calls and emails down 60%
  • Owners get a Monday summary instead of a Friday spreadsheet
“Customers assumed we'd grown. We just stopped making them wait.”
OwnerCNC job shop

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